Customer followup – does it actually pay?
Are you a product or service provider? Do you followup (at least on a periodic basis) with your clients? It’s nothing short of amazing to me that many don’t … but here are some reasons why I believe YOU would want to:
- Shows you care.
- Shows you value their business.
- Allows you to maintain and further develop your relationship.
- Allows you to address minor concerns or issues before they become major ones.
- Provides opportunities to ask for referrals.
- Provides opportunities for additional sales.
- Provides opportunities for gathering valuable information (either positive or negative) about their satisfaction with your product, service, sales process, and company.
- Provides opportunities for collecting testimonial letters.
- Sets you apart from the majority in your field … makes you memorable.
Personal experience has taught me that following up with customers on a periodic basis certainly does pay and aside from simply being the right thing to do, yes, it is also financially well worth the time and effort.